Appeal Preferences in Breast Cancer Screening Health Messages

Appeal Preferences in Breast Cancer Screening Health Messages: A Cross-Sectional Study in Malaysia

ABC

General Information

Research Type

Observational

Description

The general objective of the study is to explore the preference for appeals in health messages to promote breast cancer screening. This cross-sectional study will employ a self-administered anonymous web-based survey in Malaysia, and the entire study will be conducted from May 2024 to October 2025. The study targets eligible Malaysian women aged 18 and above, utilising snowball sampling through platforms such as WhatsApp, Telegram, Facebook, Instagram, Twitter, and LinkedIn. Eligible participants will navigate an online screening criteria and informed consent page before completing the survey.

Study Information

RMK Priority Area

Non-Communicable Disease

Research Level

Clinical Practice

Research Keyword

breast cancer, screening, messages, appeals, cross-sectional study, Malaysia

Inclusion & Exclusion Criteria

Inclusion Criteria

Malaysian women aged 18 and above who are willing to participate in the study |Currently residing in Malaysia

Exclusion Criteria

Those who are unable to provide informed consent

Study Timeline

Expected / Actual Date Study Starts - First Enrolment of subject / Collecting data

Oct, 01 2024

Expected / Actual Date Study Completed

Oct, 31 2025

Expected / Actual Duration of Study Enrollment / Data Collection

56 weeks